Humatrics is a leading company aiming to provide deeper, micro-centric analysis and insights into human behavior, motivations, and patterns. Through advanced predictive analytics and machine-learning, Humatrics helps you understand the unique triggers that drive engagement and human response.
Our work starts at the bottom of the pyramid. We put the human first, and build our way up. We believe there is no force more powerful than people taking collective action on the things they care about. People are the most important part of any campaign, and we put them at the centre of our research and strategy. We seek to understand why they think, feel and behave the way they do – as individuals and collectively.
From interpreting latent motivations and topics in language and speech, breaking down how individuals construct opinions, to mapping the structure of influence and understanding the diffusion and spread of ideas, we use the most advanced models to generate the deepest insights.
The world is only now beginning to explore the capabilities of AI and machine learning to unlock the potential of previously ‘stranded’ data. By using the most advanced data science and predictive modelling techniques we can organise and interpret messy data from multiple sources, cut though the noise to distil it into meaningful insights, develop a deeper understanding of individuals and groups, and ultimately model, segment and target an entire population.